BOY LONDON`S EAGLE LOGO SYMBOLIZES
POWER & UNIQUENESS.
The story of boy is a true one off. In that, the wildest rumors and legends that surround it couldn`t hope to compete with the reality. Beloved by the underground, but frequently courted by an overground, hungry for a piece of boy’s trademark attitude, it remains the label that everyone wants in on.
TRADITIONAL FUNKY BRAND OF UK
To recreate boy london, a traditional funky brand of uk(origin), by adding new feelings and trends to guide a new fashion way.
Represent a bold & unique mind of boy london look
Always leading a new high-end street look trend by not repeating the preexistence
SPORTIVE & CASUAL
Represents new styles that is sportive & casual wear to everyone for everywhere
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